Do you want to generate more traffic to your WEBSITE?
If yes, then PINTEREST must be the major part of your overall social media marketing strategy.
“Pinterest is the 14th largest social network in the world”.
Many bloggers and small business owners don’t know about the use of Pinterest, it’s very hard to say that 60% of people’s assumption is that the Pinterest platform is only used to look up recipes and hobby ideas.
There are several other blog niches, such as
- Relationships, and many more.
“In what ways Pinterest will help business owners to drive more traffic”?
This isn’t a normal social media platform, instead a visual discovery app, and is a great platform to get more traffic.
Also, it acts more like a search engine, where the people on Pinterest are actively searching for content, you’re missing out on potential website traffic, followers, and customers by not putting your content on Pinterest
“There are over 2 billion searches on Pinterest every month”.
Pinterest gets 52% of its traffic from search engines, which shows Pinterest as a whole, plus its pins and boards, rank well in search.
While comparing other social networks’ traffic from search, Instagram gets 17%, Twitter gets 15%, and Facebook gets 9%.
Starting a blog is not a big task, driving traffic and increasing the visitors to the website has become challenging nowadays.
For instance, if you don’t want to promote through paid ads and are focused on getting free organic traffic then it’s a little tougher.
In this blog, we’ll discuss “WHY PINTEREST is GREAT for bloggers” and 11 ways to generate more traffic from Pinterest.
Why Is Pinterest great for driving blog traffic?
Let’s start with a few reasons why Pinterest is so great for bloggers and other small business owners:
SEO and other social media take time to generate traffic, but Pinterest reacts to what you have done in just one day.
- Drives massive and consistent traffic to the blog.
- Pinterest is full of attractive images, and content ideas.
- It’s easier to rank – Pinterest helps to rank for popular keywords quicker and easier.
- The audience consists of high-income users. – As per Statista, 27% of adults who use Pinterest earn $30,000-74,999 per year, and 41% earn more than $75,000.
- There are 175 million active registered users on Pinterest, within three years the count has doubled.
In the United States, it’s estimated that 45% of women, 17% of men, and an average of 35% of people ages 18 – 49 use Pinterest.
Comapared to Facebook, Twitter, Instagram, and other social networks, Pins will have a longer lifespan when optimized properly.
Want to plan and schedule your social media content in advance? Here's your step-by-step guide!
I’m sure that you’ll be clear on how Pinterest can benefit your business, now let’s go in for quick concrete tips to help you drive more traffic from Pinterest.
Also, we’ll guide you to create, manage, and grow your Pinterest traffic, widen your influence, and get ranked on major search engines.
1. Create a Business account
Create your Pinterest account by filling up the required data, just choose a brand user name, brand profile image, and add a draft bio. If you already have a personal account just switch it to the business account. Then, you’ll be required to verify your website using the code Pinterest provides.
Over the years, Pinterest has changed a lot. It has now become a robust visual search engine.
So follow the trend always. It’s good to keep your profile updated and optimized.
Why business account? It lets you start tracking data for analytics so that you’ll know the progress of your website.
With analytics access, obviously, you’ll come to know about the important insights of your pins, which means the numbers of clicks for links, impressions of pins, and viewers you get for the website will be clearly depicted.
As a result, you can promote the rich pins by running ads too.
2. Do Pinterest keyword research
Pinterest SEO will be the key factor for your success on Pinterest, before creating boards you should have done proper research.
Researching keywords will help you on what boards you need to create as well as the descriptions to write.
You no need to worry about how hard it’s gonna be because Pinterest keyword research is simpler than Google research.
-> Search bar
To find a trending keyword on Pinterest, just type on a search bar it will display all the suggestions related to the keyword you’ve typed. The recommendations and suggestions are based on what thousands of people on Pinterest have searched for.
For example, I searched for “weight bench”, you can see the following suggestions here
- weight bench workout for women
- weight bench exercises
- weight bench workout
- weight bench diy
- weight bench workout routine
-> Explore Pinterest
The next best way to find the keywords is to explore Pinterest, by the way, you’ll know what type of content is popular in your niche.
By selecting a topic, Pinterest will display all the featured articles, popular ideas, and top & trending searches which will help you to create your boards. This technique will be useful for identifying the popular topics as well as what keywords your competitors are targeting.
-> Pinterest Ads
By running Pinterest Ads you can find more related keywords for your blog or website. Just log in to your Pinterest account and go to Ads > Create ad.
If your intention is not to run an ad and create a campaign, just look for more keywords.
Now click New ad group on the left column > select any strategy> click on Keywords & Interests > Add keywords.
In the search bar, type any keyword for your blog. You’ll get the results with related keywords and their monthly search volumes.
If you’re running Pinterest Ads this method will be highly effective and beneficial.
3. Create Your Pinterest Boards using relevant keywords
What’s Pinterest Board? It’s just an organized group of related pins, this plays a major role in improving the user experience on Pinterest.
Your website will have various categories, so start off with different boards for each category and then save images from your blog to those boards.
By the way, it would be easy for the new followers to find the pins they’re looking for. Use popular keywords and start creating the board.
The major purpose of keyword research will be known while you’re at this step, the keyword-optimized boards will help make your Pinterest content more discoverable on search engines when anyone searches for related keywords.
For instance, a fitness professional might have the following boards: Workouts for abs, Kettlebell workouts, Healthy post-workout shakes, etc. A financial planner might have boards on saving money, debt reduction, IRA planning, and so on.
Overall, only with your research, you’re going to start creating boards for your pins to live on.
To enhance the look of your board, add cover images. Make it professional. Keep each board very specific.
4. Use related keywords in your Board titles and descriptions
Most importantly, don’t miss including related keywords in your Boards’ titles and descriptions.
On Pinterest, users will search specifically for Boards, so adding related keywords will help Pinterest’s algorithm understand what your board is about and improve your search visibility.
Not only the related keywords, but you can also add auto-suggested keywords and long-tail keywords from the colored tiles in your board description.
This will improve the visibility of your boards to users searching for that topic.
5. Pin consistently, and often.
If you don’t pin the content regularly on the platform then you can’t get much traffic from Pinterest.
“To hit a success, pin consistently”.
One of the best ways to keep your blog engaged is to create curiosity with your Pin titles and images. The content you provide must be interesting to read, and of high quality to increase your brand loyalty, by the way, the followers will be gradually developed.
By regularly pinning, you’re increasing your odds of converting those followers into fans of your brand — which will ultimately drive them off Pinterest, and onto your website or social pages.
-> Write a click-worthy pin title
A headline is the most important aspect to consider. You have great content in your blog post, so give it the traffic it deserves!
Write a click-worthy pin title by including:
- power words: “amazing”, “best”
- FOMO: “must-see”, “don’t miss”
These words will make the users click your blog.
6.Create Pin-Worthy Images
Pinterest has come up with millions of visuals, so to keep your visitors engaged in your blog, you have to make the pins attractive, engaging, and valuable.
->Use High-Quality Images
Obviously, high-quality images must be posted to increase the credibility of your brand, and make sure that the images are visually appealing. Design your unique pins and notice the difference in traffic.
->Include Text In Your Image
To drive massive traffic to your blog, add text to your images, this will definitely work out and make your pin more clickable than before. By adding proper text, your target audience will know about the valuable content behind the pins.
To make your pins branded, use the same fonts and colors on all your pins. Include the logo or the site URL on your pins.
->Create Vertical Pins
Mostly 80% of users surf through smartphones, so while designing images for Pinterest, think vertical. Pinterest recommends that you use a 2:3 aspect ratio for all of your pins.
7.Create Rich pins
Rich pins will provide very detailed information on your pins which, in turn, will help you get more saves and clicks. You can apply rich pins on apps, blog posts, products, and recipes.
For a blog post, the rich pins include a headline, short description, date, and author name, and there’ll be a call-to-action saying read it.
The major purpose of rich pins is to generate more website traffic also it has been proven in research as by using rich pins can ring an 82% increase in website traffic.
Also, by creating rich pins you’ll get real-time information automatically updated on your pins, by the way, it will direct people to your site.
There are 6 different types of Rich Pins also it depends on what type of business you own.
These are movies, articles, products, apps, recipes, and places – each with their pin upgrades such as real-time pricing and a direct link to your site.
Article Rich Pins -> Title, Meta description, and author of the blog post.
Recipe Rich Pins -> Title, service size, cook time, ratings, and a list of ingredients.
Product Rich Pins -> It will link to product pages and show the most up-to-date information on product pricing and availability.
App Rich Pins -> Display an install button where the users can download your app without leaving Pinterest.
How you can start creating Rich Pins? Let’s have a quick look,
- Go for this link
- Decide what kind of Rich Pin you want to apply for.
- Read the documentation
- Add the right Meta tag to your site.
- Validate your Rich Pins and apply them to get them approved.
After Pinterest approve your rich pins, they will be out there for the entire Pinterest audience to see, to repin, and visit your site.
How to apply?
To apply for Rich Pins, you need to add some metadata to your website. You can do it either manually or by plugins.
Manual process consume time and it creates complexity, so let’s do with two different plugins,
–>Adding metadata using Open Graph and Twitter Card Tags
To do this, log into your WordPress dashboard, install the Open Graph and Twitter Card Tags plugin, and activate it. No need to change any settings.
–> Adding metadata using Yoast SEO
Yoast SEO is one of the most popular SEO plugins available, you may use it.
If you’re using Yoast SEO, log into your WordPress dashboard > SEO > Social > click the “Facebook” tab > enable “Add Open Graph meta data” > Save changes.
Once you enable Open Graph, clear the cache if you’re using a caching plugin. To clear the cache, go to Pinterest’s Rich Pin Validator > copy the URL of any of your blog posts > paste it into the “Enter a valid URL” field > click validate.
When you apply rich pins for an article it promotes your latest blog post with your logo, a larger headline, and – most importantly – a link back to your site. Also, it’s very easy to set up with WordPress plugins like Yoast SEO, since Pinterest uses the Facebook Open Graph metadata.
8. Optimize your pins — and boards — for search
Like other search engines, keyword-optimized content performs best on Pinterest also.
You may wonder, why optimize the pins and boards? What’s the purpose? Let’s discuss.
By optimizing the keyword the chances of getting rank and traffic is 70% more, it will help to drive traffic from search engines like Google to your Pinterest site.
You’ll get ORGANIC TRAFFIC if the optimization is done perfectly.
Ok, now how to optimize the Pinterest page might be a big question, right? We’ll make it simple. Just insert brand-related keywords into your bio and profile, pin descriptions, board titles, board descriptions, and even the image alt-text of content you post on Pinterest.
This way of method will help your images appear on Google’s Image search results, as well as improve your chances of ranking on Pinterest for your intended keywords.
9. Create 10–15 pins per day
Creating Rich pins and boards are the major factors for driving more traffic, but the process must be consistent. Save pins to your boards regularly, doing this activity will give new & fresh content to the audience in their home feed.
You can repin other’s pins or schedule your own pins. Nothing will stand out better on social media if the consistency goes out. Giving new content will grab the attention of visitors. Post between 10-15 new pins every day, to increase your followers. Repinning is a must-do task but doesn’t forget to pin your own content. Avoid pinning all in a 1-minute time span.
Create multiple pins for each blog you have on your website and add different headlines for each pin.
It is also proven that infographics boost blog traffic, so create at least one infographic for each blog post.
10. Join Relevant Group Boards
There are many chances to increase the traffic and visitors to your blog via Pinterest, one of those ways is to join relevant group boards. This will increase your reach, repins, followers, and blog traffic.
A group board is a collaborative board where the owner can invite others to pin on their board.
Look in for a huge followed group board and save pins to those groups’ boards, as a result, you get access to audiences beyond your followers.
How to find relevant group boards?
Find out the keywords related to your niche and filter the result to look at boards only. You’ll see some group boards.
For group boards, search keywords on Pingroupie.
Without researching about competitors you can’t get an idea of which way to start, so look at other bloggers’ profiles to see their group boards.
Finally, you’ll get some relevant group boards, then join those boards.
Some group boards will follow the set of criteria for accepting the request, follow the instructions, and do what the owner of the group board wants you to do.
11. Use analytics
The final way to generate traffic from Pinterest is to use analytics and analyze your performance and plan content according to it.
Pinterest Analytics gives you insights into your most popular pins, clicks to your website, and daily stats. This will help in promoting your most popular pin of yours.
Set goals perfectly. Try to achieve more followers, and traffic than before. For example, each pin on your board should increase by 25% per month. Increase the following within the timeline and hit your goal.
Currently, if a pin on your board gets 1000 saves, try to increase 500 by end of the month. If the plan is right, you’ll achieve 1500 saves without any hassles.
Is it possible to see which boards are getting more impressions? Yes, of course. This will help you understand how people think about your business and content or product.
You’ll come to know the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.
Wow Okay! Implement what you’ve learned from my blog and I assure you that you will get amazing results.
Without spending money on ads, you can follow all the above tips to drive more traffic from Pinterest to your blog.
What’s your experience with Pinterest?
I’d like to hear from you! Let us know what strategies worked for you!
Leave your comment below!